News come in from Live mint reveals Maruti Plan to make an Innova rival by 2017. India’s best-selling multi-utility vehicle Innova, made by Toyota Kirloskar Motor Pvt. Ltd, may face competition from a new vehicle that car market leader Maruti Suzuki India Ltd plans to launch in 2017.
Maruti is developing the vehicle, code-named RX, to take on the Innova, according to Livemint.
The Innova, launched in 2005, is akin to a mini-van of the sort popular with soccer moms in the US and has found favour with both taxi operators and families. Toyota sold 430,000 units of the vehicles till October, with the latest models priced between Rs.12.45 lakh and Rs.15.06 lakh, ex-showroom Delhi.
The Innova is the market leader in its category, easily holding its own against rivals such as Mahindra and Mahindra Ltd’s Xylo and XUV 500, and General Motors India Pvt. Ltd’s Tavera, and has a 31% share of the category.
The vehicle is expected to be launched in the second half of 2016-17 and positioned above the Ertiga, the company’s current offering in the multi-utility segment.
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