Tuesday, November 19, 2013

JD Power Survey - 2013 India Customer Service Index (CSI) Study – Maruti Suzuki Tops the list !

For the people who don’t know about the JD Power, here is the introduction before we jump in to survey reports. JD Power conducts surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to marketing and advertising firms. The firm is best known for its customer satisfaction research on new-car quality and long-term dependability
J.D. Power research surveys are conducted using local languages in India, Japan, China, Philippines, Indonesia, Singapore, Thailand, Malaysia, South Africa (mail intercept only), Canada, Mexico, United Kingdom, Australia, New Zealand, Germany, France and Brazil
In India, Country's largest car maker Maruti Suzuki India (MSI) has topped customer satisfaction with dealer service for a 14th consecutive year, rated by market research firm JD Power Asia Pacific.
According to JD Power Asia Pacific study, in a 1,000-point scale ,Maruti Suzuki ranks highest in customer satisfaction with dealer service for a 14th consecutive year, with ascore of 876. Maruti Suzuki performs particularly well across all factors. Hyundai (833) and Honda (825) follow in the rankings. Hyundai is also the most improved brand in the study, with significant improvements achieved across all five factors
Commenting on the findings of the study, JD Power Asia Pacific Executive Director Mohit Arora said: "The quality of service remains consistently high, evidence that the automakers and their dealer networks are working hard to make service a satisfying experience for their customers."
The 2013 India Customer Service Index Study is based on evaluations from 7,477 vehicle owners. The study was fielded from May to August 2013 and includes owners who purchased their vehicle between May 2011 and August 2012.
Refer link below for detailed press release
Source: J.D. Power Asia Pacific 2013 India Customer Service Index (CSI) StudySM
http://www.jdpower.co.in/en/news/20131031/

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